Sofia Esposito
Graphic Designer
Phone:
781-929-7872
Email:
Education:
B.A. in Communication Studies and Graphic & Information Design from Northeastern University
A Bit About Me
​​Graphic design has always felt like a part of who I am. As a naturally curious person, I’ve always loved exploring how things are made and recognizing how design influences almost everything we see today. Through graphic design and visual storytelling, I love creating designs that connect with people, spark curiosity, and leave lasting impressions.
In a world shaped by social media, I’m inspired by the challenge of creating fresh, impactful designs and have a particular interest in social media marketing design. Another area of design I’m especially passionate about is visual identity and branding. I enjoy focusing on building strong brand recognition and creating designs that are memorable and resonate with people.
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I am also driven by my creativity and passion to learn and grow as an artist. I am open to all kinds of design and exploring new techniques and ideas that will help me grow as an artist. Being open to feedback and critiques helps me make my work stronger.
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At Northeastern University, I gained a deep understanding of design fundamentals, including typography, color theory, grid systems, and visual identity systems. While I had incredible professors, I’m a lifelong learner at heart. I’m constantly exploring new design techniques and learning about the latest features in Adobe Creative Suite, which is something I genuinely enjoy.
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Painting and sketching are creative outlets for me as well. Although I am passionate about graphic design, I also love modern art and design history. The impressionist movement as well as the design principles of the Bauhaus have shaped the way I think about creativity and design. Some of my favorite artists include Claude Monet, and graphic designer Natasha Jen.
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Feel free to contact me if you are interested in working with me or connecting!
Professional Experience
May 2024 - Present
Freelance Graphic Design and Social Media Management
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Designed brand identity for small businesses including logos, business cards, brochures, and other marketing and graphic design materials
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Communicated closely with clients to offer graphic design advice and expertise
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Advised small businesses and nonprofits on social media strategy, content planning, and audience engagement, providing analytics reports to assess performance and refine tactics.
September 2019 - May 2024
B.A. in Communication Studies and Graphic & Information Design
Northeastern University
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Pursued a Bachelor of Arts Degree from Northeastern University in Boston, Ma
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Majored in Communications Studies and Graphic & Information Design
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Graduated May, 2024 with Cum Laude
July 2022 - October 2022
PM Ops Communications and Graphic DesignCo-op
MFS Investment management
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Compiled diverse sources of information and created the weekly newsletter for the Global Technology and
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Investment Operations (GTIO) department, clearly communicating key updates to keep the entire team informed on upcoming events, internal news, and important announcements
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Designed and edited slides for display boards on GTIO floors of headquarters; slides consisted of current events, corporate announcements, latest technology used in industry, company updates, and more
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Handled multiple digital design tasks while effectively adhering to brand guidelines throughout communications channels, ensuring a consistent identity across all platforms
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Maintained and edited content on the department’s SharePoint portal
July 2021 - January 2022
Digital Communications
Co-op
Sanofi
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Managed the editorial calendar for social media and content marketing campaigns, demonstrating strong project and campaign management skills by cataloging social media plans and approved media files
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Committed to enhancing campaign efficiency by implementing asset management strategies to organize, update, and maintain digital assets, streamlining workflows and ensuring timely, consistent publishing across Twitter, Instagram, Facebook, LinkedIn, and YouTube
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Managed social media content uploads via the Later platform, ensuring consistent delivery across social media channels, alignment with brand guidelines, and optimized posting schedules to boost brand awareness
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Proactively monitored and approved customer-facing responses to social media comments and messages, identifying mentions of adverse drug reactions, and reviewing pharmacovigilance reports to track adverse effects and ensure patient safety
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Collaborated with legal, analytics, and product communication teams to review social media performance metrics, quarterly reports, and KPIs, streamlining communication and aligning brand strategy to optimize marketing objectives throughout campaign development
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Organized content on Youtube Channel, creating and organizing playlists for various digital campaigns, categorizing videos by themes such as patient stories, clinical trials, and announcements to enhance viewer navigation and engagement
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Utilized organizational skills by taking initiative to categorize content on Youtube Channel, creating and organizing playlists for various digital campaigns, grouping videos by themes to enhance viewer navigation and engagement
