Podere Lepre Bianca - Brand Identity and Bottle Label Design

I developed a brand identity for Podere Lepre Bianca, a small olive grove located in Torrita di Siena, Italy. As part of the brand identity, I created a custom olive oil bottle label. The farm, with just 50 olive trees, produced 47 liters (about 12.5 gallons) of cold-pressed olive oil this year, which is currently sold exclusively to family and friends. My label was printed at a local print and label shop in Tuscany and applied to 150 bottles of olive oil.

 

Initially tasked with designing a bottle label, I expanded the project into a cohesive brand identity, featuring a signature logo of an Italian white hare—an element personally significant to the owner. Inspired by the farm, the design balances rustic elements with a modern aesthetic.

 

This project is ongoing as I am creating marketing materials and promotional assets—check back for updates!