Coastal Threads - Brand Identity

I took on the task of developing a visual identity for a small business, Coastal Threads. The visual identity includes a logo, mark, color palette, typography and secondary elements. I also created some deliverables to showcase the visual identity system.

Coastal Threads is a boutique small business passionately dedicated to handcrafting jewelry and crochet apparel. It is founded on love for both craftsmanship and marine life. Coastal Threads aspires to blend artistry with advocacy. With every purchase, Coastal Threads pledges to donate 15% of all profits to the Sea Shepherd Conservation Society, supporting their efforts to safeguard marine habitats and protect endangered species.

Designing the visual identity for Coastal Threads was a fun and rewarding process. I learned a lot about the importance of establishing a brand identity that is meaningful, functional, and impactful. I was able to work with Coastal Threads and witness my brand design come to life, as they actively incorporated the deliverables I created into their in-store presence.

*Click on images for more information about my design process.