Social Media Campaigns - Runna
I created social media assets for a brand I admire, Runna. While I am not officially affiliated with the company in any way, I’m a passionate user of their platform and was inspired to design content that reflects their mission and values.
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Runna is a UK based startup running/training app. It creates personalized plans for peoples running needs from running a 5k to running an ultramarathon.
Join Runna Social Posts
I designed two visuals encouraging Instagram users to join Runna and download the app. To ensure alignment with their brand, I studied their Instagram account and website, incorporating their color scheme and typography into the designs.
Campaign 1
I created two assets to be used for a paid social media campaign. This campaign objective is encouraging prospective users to start a free trial of the Runna app. Its KPI is free trials started. This campaign targets adults in the US and the UK of all genders, who are interested in training for a half marathon. The first asset is a video and second is a static image.
Campaign 2
This campaign objective is to Raise Brand Awareness of Runna in the US. Its KPI Click Thru Rate % or video view rate %. This campaign targets adults of all genders in the US, who have a general running interest. I created a video and a carousel.
